House of Web3 x Atlas Navi

Discover how Atlas Navi made its mark in the industry!

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At Ampli5, our goal is to empower businesses to swiftly launch impactful influencer marketing campaigns, enabling them to select KOLs in under 5 minutes and start their campaign within 3 days.

Our focus is on speed, efficiency, and effectiveness, ensuring brands can quickly capitalize on market opportunities and drive meaningful engagement with their audiences.

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Introducing Atlas Navi

Atlas Navi is a Drive to Earn A.I. navigation app that uses live video from your smartphone camera to analyze the road in front of you

Background

Recognizing the challenge of building brand awareness in a competitive market, Atlas Navi identified the need for a strategic marketing campaign. How can a map navigation startup compete with the likes of google?

By decentralization using web3 and having a Waze type of approach to onboard users by incentivizing the community. The focus was clear: leverage Twitter to engage with a global audience, showcasing Atlas Navi’s innovative navigation solutions and differentiating it from conventional options through a targeted influencer campaign.

How we solved top challenges

Challenge #1Brand Awareness:

Solved through an integrated PR+ KOL approach for communication of 1 message

Challenge #2Cutting through the clutter:

Seeding KOLs in PR campaigns making the entire campaign look organic rather than paid

Challenge #3User Acquisition:

By engaging with users who liked the influencers posts in their DMs taking brand resonance forward

Impactful influencer campaigns
@MariusCrypt0 highlighted the significant milestone of $NAVI being approved by both Apple and Android, emphasizing the tech's power and potential for growth. By mentioning the 700,000 downloads and teasing upcoming announcements, this tweet builds anticipation and credibility.
Impact on Atlas Navi:

Boosted visibility and investor confidence, showcasing the project's successful integration with major platforms and its rapidly growing user base.

@layeraoi focused on the Android integration of $NAVI, addressing a specific audience segment outside the typical iOS market. By sharing a personal anticipation for the feature, the tweet adds a relatable touch and highlights the global appeal of $NAVI.
Impact on Atlas Navi:

This personal anecdote resonated with Android users worldwide, broadening the project's appeal and demonstrating its utility in real-world scenarios.

@wauwda's tweet succinctly underscores $NAVI's cross-platform approval and significant achievements in terms of downloads and market capitalization, providing key metrics that attract investors' interest.
Impact on Atlas Navi:

By showcasing impressive download numbers and market cap, this tweet reinforces the project's success and market presence, encouraging further engagement from the community.

The results

75%Twitter Follower Growth:

Saw a significant increase in followers, indicating a growing brand presence on the platform.

150%Engagement Surge

Experienced a 150% rise in engagement, demonstrating the content’s resonance with the audience.

200K+Download Milestone

Surpassed 200,000 downloads within 6 weeks, a testament to the campaign’s effectiveness in driving interest and action.

Revolutionary Solutions

Ampli5’s expertise in leveraging Twitter transformed our digital footprint. The influencer campaign not only amplified our brand but also intimately connected us with our audience.

George Grama, CEO of Atlas Navi

Unleashing Potential

"This campaign was a masterclass in using social media to highlight technological innovation. HOW3’s strategy on Twitter brought our app’s unique features into the spotlight, driving both engagement and downloads."

Radu Ailincai, CMO of Atlas Navi

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